Tony HouinGeek CultureFostering Brand Loyalty: The Role of Social Impact in Retail Loyalty ProgramsTraditional loyalty programs, primarily offering points, discounts, and rewards, are no longer distinctive, as today’s consumer has an…5 min read·Aug 5, 2023----
Tony HouinGeek CultureBigCommerce: A Comprehensive Guide to Its Strengths and Ideal Use CasesExplore the distinct characteristics and market positioning of BigCommerce and identify the ideal use cases of the platform.4 min read·Apr 30, 2023----
Tony HouinGeek CultureTemu Marketplace Launches in AU & NZ: What You Need to KnowTemu seems so far to be the most legitimate attempt of a Chinese eCommerce giant entering the western market. It’s important for Australian…6 min read·Mar 26, 2023----
Tony HouinGeek CultureWhat do you need to know about MACH as an eCommerce merchant?Selecting a technology vendor that implements MACH architecture is crucial for businesses transitioning to Composable Commerce…4 min read·Mar 12, 2023----
Tony HouinGeek CultureThe True Power of ChatGPT in Digital Commerce: Virtual Shopping AssistantsWe are on the path to an AI-augmented commerce experience, and I look forward to seeing merchants embrace the trend, innovate, and create…5 min read·Mar 5, 2023----
Tony HouinGeek CultureComposable Commerce: a mindset more than an architectural modelComposable Commerce should be viewed as an ongoing process of evolution, rather than a static state that must be achieved5 min read·Feb 26, 2023--1--1
Tony HouinGeek CultureHeadless Commerce: what is it exactly and what does it mean for your businessI will share my insights on the current and future state of headless commerce and provide decision-making guidelines for your specific…14 min read·Feb 20, 2023--2--2
Tony HouinBootcampBeauty is a feature: the science of aesthetically pleasing website design for improved engagement…Explore the actual evidence that supports the benefits of having a visually appealing website5 min read·Feb 15, 2023----
Tony HouinGeek CultureThe Evolution of eCommerce Technology: Tracing its Roots and Predicting the FutureeCommerce has undergone a remarkable transformation over the years. What was once a niche market has now become a trillion-dollar industry,6 min read·Feb 12, 2023----